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Affordable Florida Home Loans

Privacy Policy

Effective Date: January 23, 2026

Joel Erlichson (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, request information, or apply for a mortgage through our services.

Mortgage Loan Originator: Joel Erlichson (NMLS #2551819)
Company: OM Mortgage, LLC (NMLS #1972491)

By using this website, you agree to the terms of this Privacy Policy.


1. Information We Collect

1.1 Information You Provide to Us

When you contact us, request information, submit a form, or begin a mortgage application, you may provide information such as:

  • Name

  • Email address

  • Phone number

  • Property address (if provided)

  • Loan purpose (purchase or refinance)

  • Estimated credit profile (if provided)

  • Income and employment information (if provided)

  • Any other information you choose to share

1.2 Mortgage Application Information

If you select an “Apply Now” or mortgage application link, your application may be processed through a secure third-party mortgage application system. Information submitted through that system is governed by the privacy and security policies of the application provider and OM Mortgage, LLC.

1.3 Automatically Collected Website Information

When you visit our website, we may automatically collect certain information, including:

  • IP address

  • Device type and browser type

  • Pages visited and time spent on the site

  • Referral source

  • General location information (city/state level)

This information helps us improve website functionality and user experience.


2. How We Use Your Information

We may use the information collected to:

  • Respond to inquiries and provide requested information

  • Provide mortgage guidance and available loan options

  • Assist with mortgage pre-approval or loan applications

  • Communicate with you by phone, email, or text message (as permitted by law)

  • Improve website performance, services, and marketing efforts

  • Maintain security and prevent fraud or misuse

  • Comply with legal, regulatory, and licensing requirements


3. Text Messages and Communications

If you provide your phone number, you may receive calls or text messages related to your inquiry or mortgage services.

  • Message and data rates may apply

  • You may opt out of text messages at any time by replying STOP

  • We do not send marketing text messages without required consent


4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance user experience and analyze site performance. Cookies may be used for:

  • Website analytics

  • Marketing and advertising performance (if enabled)

  • Remembering basic user preferences

You may adjust your browser settings to manage or disable cookies. Some features may not function properly if cookies are disabled.


5. Sharing of Information

We do not sell your personal information. Information may be shared only in limited circumstances, including:

  • With OM Mortgage, LLC and service providers involved in processing mortgage requests

  • With trusted third-party vendors that support website or communication services

  • When required by law or to protect legal rights and safety


6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information. However, no online transmission is completely secure, and we cannot guarantee absolute security.

If you believe your information may have been compromised, please contact us immediately.


7. Third-Party Links

This website may contain links to third-party websites or mortgage application portals. We are not responsible for the privacy practices or content of those third parties. Please review their privacy policies before submitting personal information.


8. Children’s Privacy

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children.


9. Your Privacy Choices

You may request to:

  • Access, update, or correct your personal information (where applicable)

  • Opt out of certain communications

  • Request deletion of certain information, subject to legal and regulatory requirements

Requests may be made using the contact details below.


10. Licensing & Disclosures

Mortgage loan products are subject to credit approval, underwriting guidelines, and program availability. Rates, terms, and fees may vary based on borrower qualifications and property details. This website is for informational purposes only and does not constitute a commitment to lend.

Joel Erlichson (NMLS #2551819)
OM Mortgage, LLC (NMLS #1972491)


11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Joel Erlichson
Email: jerlichson@gmail.com
Phone: 727-412-2361


12. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.